A Strategic Imperative for Better Business: Designing the People

The trendy acronym VUCA, short for volatility, uncertainty, complexity, and ambiguity, is what people and organizations alike are living, breathing and navigating through every moment. Businesses are unable to see what lies around the next corner, let alone months or years down the line.The digital disruption is overturning incumbents and reshaping markets; it is redefining industries and business models; redesigning products and services; and rewriting people (customer, employee, and stakeholder) expectations and experiences. To add to the woes, prosumers, are increasingly collaborating and sharing goods and services in globally distributed networked creative commons at near zero marginal costs disrupting the working of capitalist markets.

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First Author: Vidya Priya Rao

Second Author: Dr. Raja Roy Choudhury