Predicting Switching Intentions of the Indian Mobile Consumers

World’s second-largest telecommunications market –India has shown strong growth in the last one and half decade. Growing at 10.3% year-on-year, it is expected to reach 103.9 Billion USD by the year 2020. The Indian mobile economy is growing rapidly and is expected to contribute substantially to India’s Gross Domestic Product (GDP). The liberal and reformist policies of the Government of India have been instrumental along with strong consumer demand in the rapid growth in the Indian telecom sector. The government has enabled easy market access to telecom equipment and a fair and proactive regulatory framework that has ensured availability of telecom services to the consumer at affordable prices. The deregulation of Foreign Direct Investment (FDI) norms has made the sector one of the fastest growing and a top five employment opportunity generator in the country.


You can download the entire research paper from the link Below.

Author: Prof.  Rashmi Jain