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Ace Club- Guest Session By Mr. A K Balaji Prasad

Ace Club along with the Marketing Placement Committee of N.L. Dalmia Institute of Management Studies and Research organized a guest session on “Market Research- Perspectives”. It was our privilege to host Mr. A K Balaji Prasad- A PGDM from IIM Calcutta, Balaji is a career researcher and innovator, and a much sought-after strategist. His strategic perspectives and acumen guide the business directions provided for each study that Drshti undertakes.

Below are few points which were covered in the guest lecture:
1) Research is not just a process but a state of mind that every marketing professional needs
2) How the social environment, market environment, and the marketing context play a role in research
3) Got insights on the Market Research process
4) What are qualitative and quantitative research and when do we use them.
5) The Problems and decisions taken during the Product Life Cycle Stages.

It was indeed an enlightening session. Thank you Mr. Jayanta Sengupta Dr. Baisakhi Mitra Mustaphi for bringing such an inspirational speaker. We are extremely grateful to Mr. A.K.Balaji Prasad for the insightful session.

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Ace Club- Guest Session By Mr. A K Balaji Prasad

N. L. Dalmia has shaped my personality in many ways. I learnt the best of HR subjects from amazing faculty members and the overall ecosystem helped me in becoming a better person.

When I entered the industry to start working, I already had a head start in HR concepts, thanks to the specialized HR batch. Additionally, we were provided with well-rounded development through assessment centres, IR case laws, personality development camps, college festivals, national level paper presentations and multiple sessions by industry stalwarts. I feel proud and grateful to have been associated with this institute. The conceptual and life learnings have shaped my career and more importantly my personality.

Designation: HR Business Partner

Organization: Amazon Development Centre India Ltd

Name: Ravishankar Kale
Phone: + 91 8956058483
Email: [email protected]

Name: Kshama Shukla
Phone: + 91 9867366181
Email: [email protected]

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