Ace Club- Guest Session by Ms. Toru Jhaveri
It was our privilege to host Ms. Toru Jhaveri, who was our esteemed guest for this session.
Below are some of the points from the session which we feel we’re quite insightful:
1) A brand is a set of meanings or associations that come to be connected with a product or service. It’s a tiny reaction in someone’s head after seeing, hearing or reading the brand’s message.
2) Insight is something that tells us something new, something we didn’t know about our consumers.
3) It can also be a fundamental understanding of the motives or anxieties that drive behavior.
In a nutshell, insights are opportunities identified to say and do something new, to reveal a truth hidden in plain sight to reframe a problem or a solution to playoff existing behavior.