Post-Graduate Program in Marketing - N.L.Dalmia

course OVERVIEW


We offer a 2-year Full-time Post Graduate Diploma in Marketing (PGDM) approved by All India Council for Technical Education (AICTE), Ministry of HRD Govt. of India. The program is covered over 4 semesters, providing high-quality Management Education and highly researched course curriculum. Nationally and internationally acclaimed faculty members bring forth a right mix of industry-academic experience, providing a holistic perspective of innovative thinking, a key addition to business value in today's fast-changing and competitive environment.



course Highlights

course Architecture

CURRICULUM

 

PGDM – MARKETING

SEMESTER 1

SEMESTER  2

 

 

Foundation:

  • Principles and Practices of Management
  • People & Performance-I
  • Managerial Economics
  • Financial Accounting
  • Business Statistics
  • Corporate Social Responsibility-I

 

Core:

  • Design Thinking
  • Operations Management
  • Business Law
  • Taxation (Direct & Indirect)
  • Strategic Information Technology
  • Business Communication

Foundation:

  • Marketing Management
  • Financial Management
  • Operations Research
  • Business Research Methods
  • People & Performance-II
  • Corporate Social Responsibility-II 

 

Core: (Marketing Specialization)

  • Digital Marketing
  • Marketing Metrics Audit & Evaluation
  • Advanced Web Analytics
  • Business Environment
  • Cost & Management Accounting     

 

SEMESTER 3

SEMESTER  4

Core:

  • Strategic Marketing Management
  • Consumer Buying Behaviour & Marketing Touchpoint Analysis
  • Sales & Distribution Management
  • Marketing Communications

 

Electives: (Any 4 out of 8)

  • Strategic Brand Management
  • Market Research
  • International Marketing
  • Science of Retailing
  • Customer Relationship Management
  • Behavioural Economics
  • Supply Chain Management
  • Rural Marketing

 

  • Industrial Visit (National/International)                   
  • Summer Internship                     

Core:

  • Services Marketing
  • Business Analytics
  • Project Management
  • Capstone Project (300 Marks)                           

ADVANTAGE

A two-year program encompasses a plethora of activities on team building, leadership, personality development, interpersonal skills and self-defence fine tunes and gears up the students in the direction of becoming successful business leaders and entrepreneurs.

WHY THIS

Nationally and internationally acclaimed faculty members bring forth a right mix of industry-academic experience, providing a holistic perspective of innovative thinking, a key addition to business value in today's fast-changing and competitive environment thereby making us one of the most sought-after PGDM colleges in Mumbai.

ELIGIBILITY

Passed minimum three-year duration Bachelor's Degree awarded by any of the Universities recognized by University Grants Commission or Association of Indian Universities in any discipline with at least 50% marks in aggregate or equivalent. The candidate has to appear for any of the six entrance examinations: CAT/XAT/CMAT/MHCET/MAT/ATMA The selection process involves GD-PI session as well as document verification of academic qualifications from school to graduation.

FEE

  • INR 8.7 Lakhs* (for two years)

 * For Academic Year 2018-20

Apply online with your expression of interest and await further intimation with respect to submission of application form and admission procedures in due course.

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