Today, organisations are operating in a VUCA world (Volatile, Uncertain, Complex & Ambiguous). Definitions of customer delight, satisfaction, happiness & loyalty are fast-changing. Organisa..
The induction program for PGDM and Global MBA (Batch 2018-20) was conducted from 25/06/18 to 29/06/2018. The objective of the program was to orient the new PGDM and Glo..
Your customer does not care how much you know until they know how much you care! -Damon Richards
Knowing what consumers see is a vitalfirst-step to ensuring marketing effectiveness. Eye tracking offers a unique method to objectively measure consumers' attention and spontaneous responses to adv..