Dr. Mangesh Prasad Kasbekar

1. Presented research paper on Decoding LG as a Corporate Brand using Brand Concept Mapping Technique at the 1st South Asia Pacific International Conference, 12-13 Jan’2024 held at N. L. Dalmia Institute of Management Studies & Research, Mumbai. 2. Presented research paper on A Multivariate Analysis of Hypothetical Brand Extensions of Panasonic as a Corporate Brand using Multiple Linear Regression at the N.L. Dalmia International Conference on Management at N. L. Dalmia Institute of Management Studies & Research, Mumbai. 3. Presented research paper on “A Study of specific aspects of Product Brand Equity: Brand Awareness, Image Associations, Perceived Quality, and Brand Loyalty for Brand of an Energy drink in specific regions of Maharashtra” at the 10th Asia Pacific International Conference on ‘Changing Business Practices in Current Environment’ at SIMSREE, Mumbai. 4. Presented research paper at the 6th National Conference at Chetana’s Institute of Management& Research, Mumbai on “A Study of CSR Policies in Automobile Sector: A Case Study on Mahindra & Mahindra” 5. Presented research paper at the 5th National Conference at Chetana’s Institute of Management& Research, Mumbai on “A Study of Energy Consumption in Organization with Special Emphasis on Electricity Usage: A Case on Century Mills, Mumbai” 6. Presented research paper at the National Conference on Corporate Social Responsibility- Issues and Challenges at BGIMS, Mumbai on the topic: “Brand Social Responsibility” 7. Presented research paper at the International Conference on Entrepreneurship Management at the Padmashree Dr. D. Y. Patil University, Mumbai on the topic: “Corporate Brand Extensions in Family run Entrepreneurship firms Vs Non- family firms- A Comparative Analysis” 8. Presented research paper at National Research conference on Innovation & Business Success at GNIMS, Mumbai on Business Innovation titled: “Value Propositions, Creativity and Innovations in Business” 9. Presented research paper at an International Conference on Retail Management at the Padmashree Dr. D. Y. Patil University, Mumbai on the topic: “Multi Brand Outlets- A Case study of Dell at Croma” 10. Presented research paper at International Conference on Entrepreneurship Management at the Padmashree Dr. D. Y. Patil University, Mumbai on the topic: “Social Entrepreneurship- A Sustainability issue” 11. Presented research paper at the International Conference on Retail Management at Institute of Business Management, Padmashree Dr. D.Y. Patil University, Mumbai on the topic: “Post Launch Scenario of Staples in India” 12. Presented research paper at International Conference on Entrepreneurship Management at Institute of Business Management, Padmashree Dr. D.Y. Patil University, Mumbai on the topic: “Religion & its Impact on Entrepreneurship Management” 13. Presented research paper at the International Conference on Retail Management at Institute of Business Management, Padmashree Dr. D.Y. Patil University, Mumbai on the topic: “Emergence of Specialty Malls” 14. Presented research paper at the National Seminar on Brand Management & Brand Metrices at ITM Warangal Institute of Management, Andhra Pradesh on “Effect of Celebrity Endorsement on Brand Image and Purchase Intent”"