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Dr Swetarupa Chatterjee
Assistant Professor
Areas Of Expertise
Marketing Management, Business Research Methods, B2B Marketing, Retail Management, Ethical and Green Marketing, Sales and Distribution Management, Integrated Marketing Communications.
Bio
Dr. Swetarupa Chatterjee is a PhD in Management from the Indian Institute of Management, Shillong and specializes in the consumer behavior area. Her thesis topic is “Determining Ethical Consumption Behavior in the Indian Context: A Three-study Thesis”. She works primarily on ethical consumption, cause-related marketing, and green consumption domains. She has published in ABDC listed journals and participated in prestigious conferences and doctoral consortiums such as NASMEI and AIM AMA Sheth Consortium. She has roughly 2 years of corporate experience where she worked as a Senior Analyst in the healthcare domain. She holds approximately 3.5 years of academic experience where she worked as an Assistant Professor in Rajagiri Business School, Kochi and Institute of Management Technology, Hyderabad.
Qualifications
Ph.D., MBA, B.Pharm
Teaching Interests
Consumer behavior, research methods, retail management, marketing management
Publications
1. Sreen, N., Chatterjee, S., Bhardwaj, S., & Chitnis, A. (2023). Reasons and intuitions: Extending behavioural reasoning theory to determine green purchase behavior. International Review on Public and Nonprofit Marketing, 20(2), 447-475. 2. Sreen, N., Chatterjee, S., Sadarangani, P., & Gogoi, B. J. (2023). Are consumers ready to pay a higher price and forego quality for shirts and soaps with no animal cruelty certification? Evidence from the Indian market. International Journal of Green Economics, 17(1), 50-66. 3. Chatterjee, S., Sreen, N., Rana, J., Dhir, A., & Sadarangani, P. H. (2022). Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context. International Review on Public and Nonprofit Marketing, 19(4), 737-762. 4. Chatterjee, S., Sreen, N., Sadarangani, P. H., & Gogoi, B. J. (2022). Impact of green consumption value, and context-specific reasons on green purchase intentions: A behavioral reasoning theory perspective. Journal of Global Marketing, 35(4), 285-305. 5. Chatterjee, S., Sreen, N., & Sadarangani, P. (2021). An exploratory study identifying motives and barriers to ethical consumption for young Indian consumers. International Journal of Economics and Business Research, 22(2-3), 127-148. 6. Sreen, N., Chatterjee, S., & Sadarangani, P. (2021). Eco-friendly products purchase intention: a comparison of theory of planned behaviour and social cognitive theory. International Journal of Economics and Business Research, 22(2-3), 149-173.
Paper Presented
"1. EXPLORING THE MOTIVES BEHIND HALAL PERSONAL CARE PURCHASE, ICMM CONFERENCE (HELD IN PERSON AT IIM AMRITSAR, 2025) 2. REASONS AND INTUITIONS: EXTENDING BEHAVIORAL REASONING THEORY TO DETERMINE GREEN PURCHASE BEHAVIOR, AIM-AMA SHETH CONSORTIUM (HELD ONLINE BY JAGSOM, 2021) 3. Eco-friendly products purchase intention: a comparison of theory of planned behaviour and social cognitive theory, NASMEI CONFERENCE 2018 4. An exploratory study identifying motives and barriers to ethical consumption for young Indian consumers, MCEM Conference 2019 5. IMPACT OF PRODUCT RELATED AND ETHICAL INFORMATION ON PURCHASING DECISIONS OF CONSUMERS, MERC Conference 2019