Prof. Dr. Joyeeta Chatterjee
Dean Academics, Professor-Marketing
Bio
She is an academician with an overall experience of 29 years, including 28 years in Academics and a brief stint in the industry. Her area of specialization is Marketing, and she teaches PGDM/MBA students- Marketing Management, Marketing of Services, Strategic Brand Management. Additionally, she also conducts workshops on Design Thinking and Sustainable Business Practices for corporate executives and also for students of Business School. Dr. Chatterjee actively participates in institution building, which includes designing syllabi, managing academics, serving as Academic Head, Program Chair, Coordinator of Conferences, and many others. She has published research papers in national and international journals and presented her research works at several conferences, which include IIM Kozhikode, IIM Indore, IIM Lucknow, IIT Delhi, IIM Shillong, TISS Mumbai, and North American Society for Marketing Education in India (NASMEI).
She conducts MDPs/training sessions for corporate executives and government officials such as International Business for INS Hamla Defense Officers (Mumbai); Drive for Results/March Towards Excellence for Mid-Level employees of NTPC and EIL (New Delhi); Self- Management for PR Professionals and Sales Executives (Delhi and Guwahati) Effective Team Building and Service Excellence for Commissioners and Joint Commissioners of Income Tax Department (New Delhi), Streamlining and Re-Orienting Processes and Protocols to Strengthen Government Communication for Directorate of Information and Public Relations Officers of Government of Assam (Guwahati), Design Thinking Workshops for Management Students and Professionals.
She is certified in Design Thinking from KPMG India and Sustainable Business Practices from Harvard Business School Online. Dr. Chatterjee is an approved Ph.D guide of University of Mumbai, India.
Qualifications
Ph.D., MBA, BA (Economics)
Teaching Interests
Marketing Management , Product and Brand Management, Social Marketing, Design Thinking, Sustainable Business Practices
FDP Conducted
Invited to conduct FDP on Human Centred and User Centric Design Thinking for Faculty Members of Engineering Colleges and Management Institutes at Mumbai- sponsored by AICTE ATAL Academy. in the year 2022-2023.' 'Invited to conduct FDP on Strategic Management in VUCA World for the Faculty Members of Management Institutes at Mumbai, sponsored by AICTE ATAL Academy in the year 2021'. 'Invited to conductFaculty Development on Teaching pedagogy equipped for Industry 4.0 in 2016 at New Delhi.
MDP Conducted
Corporate Branding for the Operations Officer at Insurance Institute of India'at Mumbai -2025; ' 'Design Thinking for Defence Officers of INS HAMLA , Mumbai- 2022, 2023, 2024;' 'International Business Environment for Defence Officers of INS HAMLA, Mumbai- 2018; ' 'Streamlining and Re-Orienting Processes and Protocols to Strengthen Government Communication, Guwahati- 2017;' ' Team Building for Commissioners and Joint Commissioners of Income Tax Officers in Delhi- 2016 and 2017; ' 'Drive for Results- for the mid level managers of Engineers India Limited at New Delhi- 2012 to 2016 ; ' 'March Towards Excellence for mid level executives of National Thermal Power Limited, Delhi- 2012-2014'
Paper Presented
"Chatterjee J and D'Cunha, Caral (2025) Women Entrepreneurship and Indigenous Skills : Pathways to Empowerment and Sustainable Tourism in Assam at the 6th Edition of International Conference on Globalizing Indian Trade 2025 - Lessons from India- @ Viksit Bharat 2047'; "Chatterjee, J; (2024) “Travel Vlogging in India: A Rising Path to Sustainable Career” International Winter Conference on Sustainable Business 2024, organized by Great Lakes Institute of Management held on December 19-20, 2024.
• Chatterjee, J and Mitra, B (2023) “Determinants of Consumer Buying Behaviour of OTT Media Channels: A Changed Paradigm,” at International Conference on Re-Imagining Marketing with Technology held on 11th February 2023 at IIM Jammu.
• Chatterjee, J and Sen, S (2022) “Understanding Consumer Buying Behaviour of Organic Food: A Study Conducted in Mumbai Metropolitan Region,” at the 9th Asia Pacific International Conference on Changing Business Practices in Current Environment, held on 30th April, 2022 at Sydenham Institute of Management Studies and Research, Mumbai.
• Chatterjee, J and Mitra, B (2020) Paper presented virtually on “Customer Based Digital Marketing Communication Strategy in New Age Retailing,” at International E-Conference on ‘The Age of Digital Transformation: Impact of Emerging Technologies in Marketing,’ organized by North American Society for Marketing Education in India (NASMEI) in collaboration with IMS Unison University on December 18-19, 2020.
• Chatterjee, J (2020) Paper presented on the “Role of Social Media in Promoting Sustainable Tourism: A Case Study of Assam and Odisha,” at International Conference on Sustainable Globalization (ICSG 2020) organized by University of Wisconsin, Parkside, USA, held at Kochi, India, on January 7-9, 2020.
• Chatterjee J (2019) Presented a Research Paper on “Role of E-Commerce and Social Media - Its Influence on User Value,” at IIM Indore – NASMEI- Summer Marketing Information System Conference on July 26-28, 2019.
• Chatterjee J and Dhingra, D; (2018) Presented paper on “Technology Interventions and Human Interface: Impact on Business and Society,” in the Annual Conference on Organization Development, Change and Leadership organized by Tata Institute of Social Sciences, Mumbai on August 29-30, 2018
• Chatterjee, J and Dubey, J (2017) Paper presented at The Annual International Conference on Emerging Markets Conference Board, EMCB 2017 on “An Analysis of Consumers’ Perception Towards Rebranding: A Case Study of Hero MotoCorp,” at IIM Lucknow, Noida Campus, NCR, on January 6-7, 2017
• Chatterjee, J and Dubey, J (2016) Paper presented and published at an International Conference on Brand Management, CBM 2016 on “An Analysis of Consumers’ Perception Towards Rebranding: A Study in the Indian Context,” at IIT Delhi, on April 16-17, 2016; ISBN: 978-1-78635-411-2.
• Chatterjee, J (2016) Paper presented in International Conference SUSCON –V on “Role of Social Media in Connecting Brands with Sustainability Projects,” at IIM Shillong, in March 17-19, 2016.
• Chatterjee, J (2012) Paper presented on “Consumer Behaviour in Air Travel Industry: A Case Study” in International Aviation Economics Conference organized by GMR Group (Delhi International Airport) held in India Habitat Center, Delhi, April 2012 in Delhi.
• Chatterjee, J and Baruah, B (2012) Paper presented in Asia Marketing Conference on “Effectiveness of Brand Advertising as Influencers of Socio-Cultural Trends in India,” held in Mumbai, January 2012.
• Chatterjee, J (2003) Presented a paper on “Environment for Women Entrepreneurship in The Tourism Industry: A Case Study,” at a workshop organized by Indian Institute of Entrepreneurship, Guwahati, in 2005"