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Ms. Prachi Chaturvedi

Assistant Professor

Areas Of Expertise

Marketing Management, B2B Marketing, CVM, Strategic Marketing, Law

Bio

She is a passionate academician specializing at the intersection of Marketing Strategy and Business Law, blending creative thinking with regulatory and ethical insight. With a strong emphasis on industry relevance, she brings real-world perspectives into the classroom while anchoring marketing decisions in sound legal frameworks. She teaches Marketing Management, Strategic Marketing & Compliance, CRM, B2B Marketing, International Marketing, and Business Law, and has delivered these courses across PGDM, MMS, and Part-Time MBA programs. Her research has been published in reputed national and international peer-reviewed journals, reflecting her commitment to academic rigor and research-led teaching. She is currently pursuing her Ph.D. from the University of Mumbai. With an interdisciplinary academic background including PGDBCL, LL.B., PGDM, M.Com and B.Com, she offers a distinctive perspective that prepares students to think strategically, ethically, and responsibly.

Qualifications

Pursuing Ph.D., PGDBA, M.Com., LLB, PGDM, B.Com.

Teaching Interests

Marketing Management, Strategic Marketing & Compliance, CRM, B2B Marketing, International Marketing, and Business Law.

Publications

1. Influencer Marketing: The Modern Trend Creating a New Horizon of Virtual Opportunities, ABDC- C Category. 2. The Retention Capacity of B-School Students while Learning New Words of Different Specializations, Peer - reviewed journal. 3. Scaling Influencer Marketing Operations: Legal and Financial Challenges in Managing Large Scale Influencer Network, Journal of Information Systems Engineering and Management, Volume 10(7), DOI : https://doi.org/10.52783/jisem.v10i7s.912 4. The Role of Influencer Marketing in Promoting Sustainable and Eco-Friendly Products, Advances in Consumer Research Issue 3: 439-451. 5. Book Chapter: Mitigating the Climate Risk: The Role of Carbon Taxation, DOI : https://doi.org/10.1007/978-3-031-97962-0_12"

Awards

Honoured with World Record of Excellence - England (2025), for academic contribution in Marketing and Law domain.

Paper Presented

Presented the paper titled, "Retail Investor Sentiment in the Age of Finfluencers: A Behavioral Finance Perspective" at 10th PAN IIM - WMC 2025 Conference held at Ranchi