Dr Swetarupa Chatterjee is a PhD in Management from the Indian Institute of Management, Shillong and specializes in the consumer behavior area. Her thesis topic is “Determining Ethical Consumption Behavior in the Indian Context: A Three-study Thesis”. She works primarily on ethical consumption, cause-related marketing, and green consumption domains. She has published in ABDC listed journals and participated in prestigious conferences and doctoral consortiums such as NASMEI and AIM AMA Sheth Consortium. She has roughly 2 years of corporate experience where she worked as a Senior Analyst in the healthcare domain. She holds approximately 3.5 years of academic experience where she worked as an Assistant Professor in Rajagiri Business School, Kochi and Institute of Management Technology, Hyderabad.
